Top 5 Beauty Retail Apps on Android in Africa Q4 2023

During the fourth quarter of 2023, the top 5 beauty retail apps on Android in Africa demonstrated significant activity and user engagement. Here, we provide a detailed overview of their performance based on data from Sensor Tower.

Amobeleza saw a remarkable increase in weekly downloads throughout the quarter, starting from 146 in early November and reaching 9.5K by the end of December. The app also experienced a consistent rise in weekly active users, growing from 99 to over 10K within the same period.

Oriflame showed notable download numbers, especially in early December, with weekly downloads peaking at around 4.8K. The number of weekly active users also displayed a steady upward trend, reaching approximately 9.5K by the end of the quarter.

Korean Skincare EU maintained a consistent performance in terms of downloads, ranging from 1.5K to 2.7K weekly. The app's active user base grew steadily, peaking at around 11.9K in the final week of December.

Bath&BodyWorks experienced fluctuations in weekly downloads, with numbers varying between 1.1K and 4.4K. The active user count showed a slight decline overall, ending the quarter at approximately 7.2K from a high of 11.6K at the beginning of the quarter.

Eva Cosmetics saw a surge in downloads mid-quarter, peaking at around 3.7K in the week of November 20. The download numbers then stabilized, ranging between 2K and 3K weekly towards the end of December.

For more detailed insights and data, visit Sensor Tower.